London
based
problem solver
and
designer
that
fights
for
pixel-perfect
designs.
Tiny fraction of my work

Storey Agency
In a world full of noise, we build brands that mean business. Your brand looks really good. But then again, so does everyone else's.
Read more
Global
Make Some Noise
Make Some Noise is Global’s official charity, supporting small UK charities that help disadvantaged people in local communities.
Read more
Global
Co-Branded Sites
A series of branded competition pages created in partnership between leading brands and Global’s radio stations, including Capital FM, Radio X, Smooth, Classic FM, and more. These campaigns combined brand messaging with the stations’ audiences to drive engagement, awareness, and participation.
Read more
Fanvue
Fanvue Design System
A mobile-first approach leveraging atomic design principles, Figma's variable features, and a unified UX/UI process to deliver a seamless, accessible experience across platforms
Read more
Fanvue
Ai Messages & Calls
Experience AI-powered voice calls on Fanvue.com. Offering creators a dynamic way to engage with fans in real-time.
Read more
ULS Technology (Smoove)
Digital-Move
Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.
Read more
Journey Jolt
Have you ever tried to take a short nap on the train only to wake up and find yourself at the end of the line? How can you help passengers wake up just before the train arrives at their station?
Read more
Design a Day
The Daily UI challenge is a design challenge aimed at helping designers improve their skills by providing a daily prompt for them to create a user interface (UI) design. The challenge typically lasts for 100 days and covers a wide range of design topics and styles.
Read more
Developer Handover
The way Designers and Developers communicate is very inefficient, and it needed to change. While working on project, I would be juggling between between checking up on developers and designing another project. This was very time consuming and felt that the a better process could be in place to make the communication between and Designer and Developer better.
Read more
Pay your Tax Monthly
Making a quick and easy way for companies or private individuals can pay their taxes. The main part of this site is the landing page, as it was designed to gain the most valuable information from the user so we can tailor the journey once they are past the landing page.
Read more
My Premium Credit
A comprehensive financial service designed to enhance the affordability and convenience of insurance premium payments. This service is tailored for individuals and businesses seeking flexible and manageable options for paying their insurance premiums.
Read more
Staysure Design System
A shared language for seamless collaboration. Build consistent, beautiful products with total confidence.
Read more
Staysure Quote & Buy Journey
a seamless journey that users could quickly get through (as no one wants to be buying travel Insurance all day)
Read more
Golf Lottery
increasing conversion rates on a Golf Lottery website involves improving various aspects of the website to attract more visitors and encourage them to sign up for the lottery
Read more

Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.ukSite designed and built by Alex Waters
©2026
London
based
problem solver
and
designer
that
fights
for
pixel-perfect
designs.
Tiny fraction of my work
Storey Agency
In a world full of noise, we build brands that mean business. Your brand looks really good. But then again, so does everyone else's.
Read more

Global
Make Some Noise
Make Some Noise is Global’s official charity, supporting small UK charities that help disadvantaged people in local communities.
Read more
Global
Co-Branded Sites
A series of branded competition pages created in partnership between leading brands and Global’s radio stations, including Capital FM, Radio X, Smooth, Classic FM, and more. These campaigns combined brand messaging with the stations’ audiences to drive engagement, awareness, and participation.
Read more
Fanvue
Fanvue Design System
A mobile-first approach leveraging atomic design principles, Figma's variable features, and a unified UX/UI process to deliver a seamless, accessible experience across platforms
Read more
Fanvue
Ai Messages & Calls
Experience AI-powered voice calls on Fanvue.com. Offering creators a dynamic way to engage with fans in real-time.
Read more
ULS Technology (Smoove)
Digital-Move
Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.
Read more
Journey Jolt
Have you ever tried to take a short nap on the train only to wake up and find yourself at the end of the line? How can you help passengers wake up just before the train arrives at their station?
Read more
Design a Day
The Daily UI challenge is a design challenge aimed at helping designers improve their skills by providing a daily prompt for them to create a user interface (UI) design. The challenge typically lasts for 100 days and covers a wide range of design topics and styles.
Read more
Developer Handover
The way Designers and Developers communicate is very inefficient, and it needed to change. While working on project, I would be juggling between between checking up on developers and designing another project. This was very time consuming and felt that the a better process could be in place to make the communication between and Designer and Developer better.
Read more
Pay your Tax Monthly
Making a quick and easy way for companies or private individuals can pay their taxes. The main part of this site is the landing page, as it was designed to gain the most valuable information from the user so we can tailor the journey once they are past the landing page.
Read more
My Premium Credit
A comprehensive financial service designed to enhance the affordability and convenience of insurance premium payments. This service is tailored for individuals and businesses seeking flexible and manageable options for paying their insurance premiums.
Read more
Staysure Design System
A shared language for seamless collaboration. Build consistent, beautiful products with total confidence.
Read more
Staysure Quote & Buy Journey
a seamless journey that users could quickly get through (as no one wants to be buying travel Insurance all day)
Read more
Golf Lottery
increasing conversion rates on a Golf Lottery website involves improving various aspects of the website to attract more visitors and encourage them to sign up for the lottery
Read more

Site designed and built by Alex Waters
©2026
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.uk