Pay My Tax Monthly
a tax payment solution for UK individuals and businesses, allowing them to spread tax payments over 12 months.
Industry
Fintech
Headquarters
London, England
Founded
1986
Company size
5k - 6k
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalisation and customisation options, making it less engaging and user-friendly.
Results
Redesigned the app to deliver a streamlined, clutter-free interface, reducing navigation time by 40% and improving overall usability. Enhanced the onboarding process, driving a 35% increase in new user adoption rates, while integrating personalization and customization features boosted user engagement, achieving a 25% increase in user retention rates. The updated app design contributed to higher user satisfaction scores and a measurable increase in customer loyalty.
Product Context
Pay Your Tax Monthly is a financing product designed to help UK taxpayers manage their tax payments by spreading the cost over 12 monthly instalments. The product is available to both individuals and businesses and can be used to cover a wide range of taxes, including income tax, corporation tax, VAT, and more.
Here are some key features of the product:
Flexible repayment options: Pay Your Tax Monthly allows taxpayers to choose the amount they want to borrow to cover their tax bill, up to a maximum of £25,000. They can then choose to repay the amount borrowed over 10 or 12 equal monthly instalments, depending on their preference.
Competitive interest rates: Premium Credit charges interest on the amount borrowed to cover the tax bill, which is added to the monthly payments. The interest rates are competitive and fixed for the duration of the repayment period, which means taxpayers can budget with confidence knowing exactly what their payments will be each month.
Fast and easy application process: Applying for Pay Your Tax Monthly is a quick and straightforward process. Taxpayers can apply online, and the application typically takes just a few minutes to complete. Once approved, the funds are paid directly to HM Revenue & Customs (HMRC) to cover the tax bill.
No upfront fees: There are no upfront fees or charges to apply for Pay Your Tax Monthly, and taxpayers can choose to pay off the balance early without penalty.
In summary, Pay Your Tax Monthly by Premium Credit offers a flexible and convenient way for UK taxpayers to manage their tax payments by spreading the cost over equal monthly instalments. By doing so, taxpayers can avoid the stress of having to pay a large lump sum all at once and can budget more effectively.
Highlights
The highlight of this project was to give the product a modern design while fully understanding the rules and requirements of the clients. The previous version of this product was design and developed in 2010 and we were aware that the product doesn't meet the full requirements that HMRC wanted. The great part about the project was that we could use are own design methodologies and style, and wasn’t constricted to HMRC design system. Some of the main highlights and challenges of this product were:
Making the users aware of why we want certain information
Keeping the site secure
Reduce call rate into the contact centre
Decrease drop off rate
The Brief
The brief of this application is to make a quick and easy way for companies or private individuals can pay their taxes. The main part of this site is the landing page, as it was designed to gain the most valuable information from the user so we can tailor the journey once they are past the landing page.
Objectives
Redesign Pay your Tax monthly to look modern
Short and simple journey, avoiding any uanessacry questions
Following the rules and requirements of the client
Journey Map
The journey map for Pay your Tax Monthly is very simple, and try to ask the minimum questions. Here is a more in depth journey map, that the user may not see:
Apply for Premium Credit: Once you've decided to move forward with paying your taxes monthly by premium credit, you'll need to apply for the premium credit. This can typically be done through a financial institution or credit provider.
Approval Process: The approval process for the premium credit can take some time. You'll need to provide documentation to show that you're a good candidate for the credit, such as your credit score and income.
Setup Monthly Payments: Once your premium credit has been approved, you'll need to set up your monthly payments. This can typically be done online or through your financial institution. You'll need to choose a payment amount that works for your budget.
Make Monthly Payments: With your monthly payments set up, you'll need to make sure that you pay your taxes on time each month. This may involve setting reminders for yourself or setting up automatic payments through your bank account.
Monitor Account: Throughout the year, it's important to monitor your premium credit account to ensure that your payments are being processed correctly and that you're not incurring any additional fees or interest charges.
Tax Filing: When it's time to file your taxes, you'll need to report your monthly payments made through the premium credit. This should be relatively straightforward if you've been keeping good records throughout the year.
Renew Premium Credit: If you want to continue paying your taxes monthly by premium credit in future years, you'll need to renew your premium credit each year. This will involve going through the approval process again and setting up your monthly payments for the upcoming tax year.
The Process
Research
Part of the UX role is to find problems to solve, this could be from looking at data to see where users are going wrong, to improving the conversion percentage.After finding a problem or being given a brief, I will look on sites such as Behance, ColletUI or Dribbble for inspiration or comparison with the industry.
Concept
Once I have looked for inspiration or comparison, I will create high level concept art with necessary features to see how the prototype would work.
Design & Prototyping
After I’m happy with my concept art, I will create a polished design and prototype. This prototype will be uploaded to Invision and can be updated instantly anytime.
Testing
By ensuring my prototype is refined, I will put it through many tests. This means that when it is handed over to the developers, I am confident that the application will be built to the way I designed it.
