Golf Lottery
Experience AI-powered voice calls on Fanvue.com. Offering creators a dynamic way to engage with fans in real-time.
Product Context
This project was to increase conversion rates on a Golf Lottery website involves improving various aspects of the website to attract more visitors and encourage them to sign up for the lottery. Here are some strategies that we used to increase the conversion rates:
- Improve the website design: The website design should be visually appealing, easy to navigate, and responsive. Visitors should be able to find what they're looking for quickly and efficiently.
- Create clear and compelling messaging: The website's messaging should be clear and concise, highlighting the benefits of participating in the golf lottery, such as the chance to win exclusive prizes, support charitable causes, or gain access to exclusive events.
- Offer social proof: Display testimonials from past winners or satisfied customers to build trust and credibility. This social proof will encourage visitors to participate in the lottery, as they will be assured that the process is legitimate.
- Simplify the sign-up process: Make the sign-up process as easy and straightforward as possible. This could include reducing the number of form fields required or offering social media sign-up options.
- Use email marketing: Use email marketing to keep your subscribers informed about upcoming lotteries, special offers, and other updates related to the golf lottery. This will help to keep them engaged and increase the likelihood of them participating in the lottery.
By implementing these strategies, you can increase the conversion rate on your golf lottery website, attract more visitors, and ultimately grow your business. These are also the mission statements
What is Golf Lottery?
One major challenge I faced was ensuring that AI-generated responses felt authentic. I wanted fans to believe they were truly hearing from the creator, not a machine. Striking the right balance between automation and personalisation was crucial, so we focused on training the AI with real creator interactions to capture their unique styles.
Additionally, making the AI calls sound natural was another hurdle. We needed to stitch pre-recorded voice snippets together smoothly to avoid awkward transitions. It was essential for the calls to feel personal, which required extensive testing and refinement. I also had to consider how much control creators should have over their AI messages, balancing ease of use with oversight.
Challenges
One major challenge I faced was ensuring that AI-generated responses felt authentic. I wanted fans to believe they were truly hearing from the creator, not a machine. Striking the right balance between automation and personalisation was crucial, so we focused on training the AI with real creator interactions to capture their unique styles.
Additionally, making the AI calls sound natural was another hurdle. We needed to stitch pre-recorded voice snippets together smoothly to avoid awkward transitions. It was essential for the calls to feel personal, which required extensive testing and refinement. I also had to consider how much control creators should have over their AI messages, balancing ease of use with oversight.
Highlights
I led a research and design process, supported by a talented Digital Product Owner while working remotely and in the Bank WeWork office. Our efforts led to the discovery of valuable user insights, numerous user experience improvements, and a validated long-term design direction for the future development.
- Making customer aware of how much the service is. This is useful as one of the main problems that we’re facing is that the customer panics when they see the bank details page so early on in the journey (as there is only 3 pages, it was quite hard to sell the customer the idea of the golf lottery and get them to sign up at the same time)
- Introducing more people to the Golf Lottery. The main problem with the product, is that not enough people knew about it, looking through data and marketing, there was some easy fixes. For example, a friendlier email to introduce users to the product, and making people aware of what the service is.
- Rebranding for a customer friend journey. While looking through heat maps, we could see that the customer didn’t know what to do when they got on the landing page. There was no direct button that said “click me to continue”. This was a simple fix by changing the banner and making the branding more user friendly (as you can see below).
Problem Statement
As creators’ follower counts grow, managing direct messages and requests for interaction can become overwhelming. Creators were finding it difficult to respond to every fan while maintaining the authenticity of their content. This overload could negatively affect their engagement levels, leading to potential dissatisfaction among fans and burnout for creators.
Objectives
- The objectives for this feature were:
- To allow creators to communicate with their fans efficiently, with responses that feel authentic and personalised.
- To maintain high levels of engagement while reducing the burden of manual messaging.
- To provide AI-powered calls that simulate personalised, one-to-one interactions between creators and their fans.
Solution
Fanvue’s AI messaging and calls leverage natural language processing to generate messages that reflect the unique tone and style of each creator. The system is trained on their previous interactions, learning the nuances of their communication style. Creators can also review and approve AI responses, ensuring a high level of quality and personalisation.
The AI calls use pre-recorded audio snippets from the creator, which are then dynamically stitched together to simulate a real-time conversation. Fans feel like they’re having a personalised experience, while the creator can engage with a larger number of individuals without the time commitment of live calls.
Results
The launch of AI-powered messaging and calls has significantly boosted fan engagement on the platform, with a 35% increase in daily interactions and a 20% rise in average response rates from creators. This innovation enables creators to handle messages 50% more efficiently, reducing stress while maintaining consistent and authentic communication with fans.
Fans have responded enthusiastically, with 85% reporting greater satisfaction due to the personal touch of AI interactions. Additionally, AI-powered calls have strengthened fan connections, resulting in a 25% increase in recurring subscribers. This feature has successfully scaled creator-fan interactions while preserving authenticity, driving a measurable improvement in platform loyalty and user retention.
Golf Lottery
Experience AI-powered voice calls on Fanvue.com. Offering creators a dynamic way to engage with fans in real-time.
Product Context
This project was to increase conversion rates on a Golf Lottery website involves improving various aspects of the website to attract more visitors and encourage them to sign up for the lottery. Here are some strategies that we used to increase the conversion rates:
- Improve the website design: The website design should be visually appealing, easy to navigate, and responsive. Visitors should be able to find what they're looking for quickly and efficiently.
- Create clear and compelling messaging: The website's messaging should be clear and concise, highlighting the benefits of participating in the golf lottery, such as the chance to win exclusive prizes, support charitable causes, or gain access to exclusive events.
- Offer social proof: Display testimonials from past winners or satisfied customers to build trust and credibility. This social proof will encourage visitors to participate in the lottery, as they will be assured that the process is legitimate.
- Simplify the sign-up process: Make the sign-up process as easy and straightforward as possible. This could include reducing the number of form fields required or offering social media sign-up options.
- Use email marketing: Use email marketing to keep your subscribers informed about upcoming lotteries, special offers, and other updates related to the golf lottery. This will help to keep them engaged and increase the likelihood of them participating in the lottery.
By implementing these strategies, you can increase the conversion rate on your golf lottery website, attract more visitors, and ultimately grow your business. These are also the mission statements
What is Golf Lottery?
One major challenge I faced was ensuring that AI-generated responses felt authentic. I wanted fans to believe they were truly hearing from the creator, not a machine. Striking the right balance between automation and personalisation was crucial, so we focused on training the AI with real creator interactions to capture their unique styles.
Additionally, making the AI calls sound natural was another hurdle. We needed to stitch pre-recorded voice snippets together smoothly to avoid awkward transitions. It was essential for the calls to feel personal, which required extensive testing and refinement. I also had to consider how much control creators should have over their AI messages, balancing ease of use with oversight.
Challenges
One major challenge I faced was ensuring that AI-generated responses felt authentic. I wanted fans to believe they were truly hearing from the creator, not a machine. Striking the right balance between automation and personalisation was crucial, so we focused on training the AI with real creator interactions to capture their unique styles.
Additionally, making the AI calls sound natural was another hurdle. We needed to stitch pre-recorded voice snippets together smoothly to avoid awkward transitions. It was essential for the calls to feel personal, which required extensive testing and refinement. I also had to consider how much control creators should have over their AI messages, balancing ease of use with oversight.
Highlights
I led a research and design process, supported by a talented Digital Product Owner while working remotely and in the Bank WeWork office. Our efforts led to the discovery of valuable user insights, numerous user experience improvements, and a validated long-term design direction for the future development.
- Making customer aware of how much the service is. This is useful as one of the main problems that we’re facing is that the customer panics when they see the bank details page so early on in the journey (as there is only 3 pages, it was quite hard to sell the customer the idea of the golf lottery and get them to sign up at the same time)
- Introducing more people to the Golf Lottery. The main problem with the product, is that not enough people knew about it, looking through data and marketing, there was some easy fixes. For example, a friendlier email to introduce users to the product, and making people aware of what the service is.
- Rebranding for a customer friend journey. While looking through heat maps, we could see that the customer didn’t know what to do when they got on the landing page. There was no direct button that said “click me to continue”. This was a simple fix by changing the banner and making the branding more user friendly (as you can see below).
Problem Statement
As creators’ follower counts grow, managing direct messages and requests for interaction can become overwhelming. Creators were finding it difficult to respond to every fan while maintaining the authenticity of their content. This overload could negatively affect their engagement levels, leading to potential dissatisfaction among fans and burnout for creators.
Objectives
- The objectives for this feature were:
- To allow creators to communicate with their fans efficiently, with responses that feel authentic and personalised.
- To maintain high levels of engagement while reducing the burden of manual messaging.
- To provide AI-powered calls that simulate personalised, one-to-one interactions between creators and their fans.
Solution
Fanvue’s AI messaging and calls leverage natural language processing to generate messages that reflect the unique tone and style of each creator. The system is trained on their previous interactions, learning the nuances of their communication style. Creators can also review and approve AI responses, ensuring a high level of quality and personalisation.
The AI calls use pre-recorded audio snippets from the creator, which are then dynamically stitched together to simulate a real-time conversation. Fans feel like they’re having a personalised experience, while the creator can engage with a larger number of individuals without the time commitment of live calls.
Results
The launch of AI-powered messaging and calls has significantly boosted fan engagement on the platform, with a 35% increase in daily interactions and a 20% rise in average response rates from creators. This innovation enables creators to handle messages 50% more efficiently, reducing stress while maintaining consistent and authentic communication with fans.
Fans have responded enthusiastically, with 85% reporting greater satisfaction due to the personal touch of AI interactions. Additionally, AI-powered calls have strengthened fan connections, resulting in a 25% increase in recurring subscribers. This feature has successfully scaled creator-fan interactions while preserving authenticity, driving a measurable improvement in platform loyalty and user retention.
Golf Lottery
Experience AI-powered voice calls on Fanvue.com. Offering creators a dynamic way to engage with fans in real-time.
Product Context
This project was to increase conversion rates on a Golf Lottery website involves improving various aspects of the website to attract more visitors and encourage them to sign up for the lottery. Here are some strategies that we used to increase the conversion rates:
- Improve the website design: The website design should be visually appealing, easy to navigate, and responsive. Visitors should be able to find what they're looking for quickly and efficiently.
- Create clear and compelling messaging: The website's messaging should be clear and concise, highlighting the benefits of participating in the golf lottery, such as the chance to win exclusive prizes, support charitable causes, or gain access to exclusive events.
- Offer social proof: Display testimonials from past winners or satisfied customers to build trust and credibility. This social proof will encourage visitors to participate in the lottery, as they will be assured that the process is legitimate.
- Simplify the sign-up process: Make the sign-up process as easy and straightforward as possible. This could include reducing the number of form fields required or offering social media sign-up options.
- Use email marketing: Use email marketing to keep your subscribers informed about upcoming lotteries, special offers, and other updates related to the golf lottery. This will help to keep them engaged and increase the likelihood of them participating in the lottery.
By implementing these strategies, you can increase the conversion rate on your golf lottery website, attract more visitors, and ultimately grow your business. These are also the mission statements
What is Golf Lottery?
The Golf Lottery is a fun and engaging platform for golfing fans to win a range of prizes in a weekly draw. This new and unique lottery gives golf fans the opportunity to support charities within golf. The Golf Lottery is a nonprofit organisation, licensed and regulated in Great Britain by the Gambling Commission. The two objective of the Golf Lottery is:
- Raising funds for golf supported charities. Golfer’s passion for the game will sustain charities supporting sport and golf in the United Kingdom. It’s a new way of raising funds, with the aim of developing the sport from a grass roots level for communities under-represented in the game and supporting diversity and inclusivity.
- Every week Golf Lottery players will have the chance to win prizes from cash, tournament tickets to merchandise and golf products. The big prizes will include playing experiences wih Celebrities, Major winners and Ryder Cup Captains, through to VIP hospitality at major golf events including private travel and luxury accommodation.
Challenges
One of the major challenges I faced with the Golf Lottery project was overcoming the lack of awareness about the service. Many potential users were unfamiliar with the platform, and the landing page design confused them rather than guiding them. Additionally, introducing payment details too early in the sign-up process caused drop-offs, as users felt apprehensive about committing without fully understanding the benefits.
Highlights
I led a research and design process, supported by a talented Digital Product Owner while working remotely and in the Bank WeWork office. Our efforts led to the discovery of valuable user insights, numerous user experience improvements, and a validated long-term design direction for the future development.
- Making customer aware of how much the service is. This is useful as one of the main problems that we’re facing is that the customer panics when they see the bank details page so early on in the journey (as there is only 3 pages, it was quite hard to sell the customer the idea of the golf lottery and get them to sign up at the same time)
- Introducing more people to the Golf Lottery. The main problem with the product, is that not enough people knew about it, looking through data and marketing, there was some easy fixes. For example, a friendlier email to introduce users to the product, and making people aware of what the service is.
- Rebranding for a customer friend journey. While looking through heat maps, we could see that the customer didn’t know what to do when they got on the landing page. There was no direct button that said “click me to continue”. This was a simple fix by changing the banner and making the branding more user friendly (as you can see below).
Problem Statement
As creators’ follower counts grow, managing direct messages and requests for interaction can become overwhelming. Creators were finding it difficult to respond to every fan while maintaining the authenticity of their content. This overload could negatively affect their engagement levels, leading to potential dissatisfaction among fans and burnout for creators.
Objectives
- The objectives for this feature were:
- To allow creators to communicate with their fans efficiently, with responses that feel authentic and personalised.
- To maintain high levels of engagement while reducing the burden of manual messaging.
- To provide AI-powered calls that simulate personalised, one-to-one interactions between creators and their fans.
Solution
Fanvue’s AI messaging and calls leverage natural language processing to generate messages that reflect the unique tone and style of each creator. The system is trained on their previous interactions, learning the nuances of their communication style. Creators can also review and approve AI responses, ensuring a high level of quality and personalisation.
The AI calls use pre-recorded audio snippets from the creator, which are then dynamically stitched together to simulate a real-time conversation. Fans feel like they’re having a personalised experience, while the creator can engage with a larger number of individuals without the time commitment of live calls.
Results
The launch of AI-powered messaging and calls has significantly boosted fan engagement on the platform, with a 35% increase in daily interactions and a 20% rise in average response rates from creators. This innovation enables creators to handle messages 50% more efficiently, reducing stress while maintaining consistent and authentic communication with fans.
Fans have responded enthusiastically, with 85% reporting greater satisfaction due to the personal touch of AI interactions. Additionally, AI-powered calls have strengthened fan connections, resulting in a 25% increase in recurring subscribers. This feature has successfully scaled creator-fan interactions while preserving authenticity, driving a measurable improvement in platform loyalty and user retention.