Storey Agency
In a world full of noise, we build brands that mean business. Your brand looks really good. But then again, so does everyone else's.
Client
Role
Team
Timeframe
The Problem
The Project Goals
The Process
Every project starts with understanding the problem before designing a solution. I use the Double Diamond design process as a guide because it keeps the work focused on real user needs while ensuring the final product meets business goals.
Discover (Understanding the Problem)
Before opening Figma, I take time to learn about the business, the users, and the challenges they're facing.
This might include:
- Learning about your business goals
- Understanding your target audience
- Reviewing existing products or websites
- Looking at competitors and industry trends
- Identifying pain points and opportunities
The goal is to build a clear picture of what needs to be solved—not just what needs to be designed.
Define (Creating a Clear Direction)
Once the research is complete, I organise the findings into a clear plan.
During this stage, I:
- Prioritise the biggest user and business needs
- Define project goals
- Map out user journeys
- Decide which features or pages will have the greatest impact
This creates a strong foundation before moving into design, helping avoid unnecessary revisions later.
Develop (Exploring Solutions)
With a clear direction in place, I begin designing and testing ideas.
This typically includes:
- Wireframes
- User flows
- Interface design
- Interactive prototypes
- Gathering feedback and refining the design
Rather than settling on the first idea, I explore different approaches to find the solution that works best for both users and the business.
Deliver (Building the Final Product)
The final stage is about turning the chosen solution into something ready to launch. This includes:
- High-fidelity UI designs
- Design systems and components
- Developer handoff
- Final quality checks
- Support during implementation when needed
The result is a polished, user-focused product that is designed to solve real problems, not just look good.
Why This Process Matters
Following a structured design process helps reduce guesswork, keeps projects aligned with business goals, and ensures every design decision has a purpose.
It also creates better communication throughout the project, giving clients visibility into each stage and confidence that we're solving the right problem before investing time in the final design.
Conclusion
Reflection & Take-Away
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.ukSite designed and built by Alex Waters
©2026
Storey Agency
In a world full of noise, we build brands that mean business. Your brand looks really good. But then again, so does everyone else's.
Client
Role
Team
Timeframe
The Problem
The Project Goals
The Process
Every project starts with understanding the problem before designing a solution. I use the Double Diamond design process as a guide because it keeps the work focused on real user needs while ensuring the final product meets business goals.
Discover (Understanding the Problem)
Before opening Figma, I take time to learn about the business, the users, and the challenges they're facing.
This might include:
- Learning about your business goals
- Understanding your target audience
- Reviewing existing products or websites
- Looking at competitors and industry trends
- Identifying pain points and opportunities
The goal is to build a clear picture of what needs to be solved—not just what needs to be designed.
Define (Creating a Clear Direction)
Once the research is complete, I organise the findings into a clear plan.
During this stage, I:
- Prioritise the biggest user and business needs
- Define project goals
- Map out user journeys
- Decide which features or pages will have the greatest impact
This creates a strong foundation before moving into design, helping avoid unnecessary revisions later.
Develop (Exploring Solutions)
With a clear direction in place, I begin designing and testing ideas.
This typically includes:
- Wireframes
- User flows
- Interface design
- Interactive prototypes
- Gathering feedback and refining the design
Rather than settling on the first idea, I explore different approaches to find the solution that works best for both users and the business.
Deliver (Building the Final Product)
The final stage is about turning the chosen solution into something ready to launch. This includes:
- High-fidelity UI designs
- Design systems and components
- Developer handoff
- Final quality checks
- Support during implementation when needed
The result is a polished, user-focused product that is designed to solve real problems, not just look good.
Why This Process Matters
Following a structured design process helps reduce guesswork, keeps projects aligned with business goals, and ensures every design decision has a purpose.
It also creates better communication throughout the project, giving clients visibility into each stage and confidence that we're solving the right problem before investing time in the final design.
Conclusion
Reflection & Take-Away
Site designed and built by Alex Waters
©2026
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.uk