AW.
About Me
My name is Alex Waters and I’m passionate about improving the lives of others through design.I'm constantly learning new things everyday and love meeting people who are motivated and unafraid of sharing their ideas with the world.
Experienced UX/ UI Designer with a demonstrated history of working in the financial services industry. Skilled in Adobe Photoshop, Sketch, User Experience Design, Presentations, and Video Editing. Strong arts and design professional with a Bachelor of Science with Honours in Computer Science from the University of Winchester.
Behind the pixels
Finally, meet the man behind the pixels – a quick peek into my world.
I was born and raised in London, surrounded by culture, language, and creativity. Staying here has only deepened my love for diversity and shaped how I see the world.
That curiosity for people and connection is what led me to design. For over 9 years, I’ve been creating user experiences and interfaces that aim to be simple, thoughtful, and human. Design, for me, isn’t just about aesthetics, it’s about understanding people and making their lives a little easier.
Creativity has always been my anchor, first through drawing, now through design and it’s how I make sense of things.
Outside of work, I find balance in cycling, joy in discovering hidden food spots, and patience in training my dog. I’m also inspired by woodworking, exploring new places, and conversations that leave you with new perspectives.
At the heart of it all, I’m driven by curiosity, creativity, and connection in work and in life.
Education
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Figma Masterclass — Class Central, 2026Learned advanced Figma workflows, component architecture, prototyping, and best practices for designing at scale, enabling faster iteration and stronger collaboration with developers.
Google Analytics 4 — Class Central, 2025Learned GA4’s event-based data model, cross-platform measurement, and modern analytics strategies focused on user journeys, attribution, and privacy-first tracking.
Explore Design Features in Figma — Class Central, 2025Learned how to use advanced Figma features such as auto layout, components, and prototyping tools to improve efficiency, collaboration, and consistency across design work.
Create Your Design System in Figma — Class Central, 2023Learned how to build and maintain scalable design systems, including reusable components, variants, and documentation to support consistent design across teams and products.
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Google Analytics Power Users — Google, 2020Learned advanced reporting techniques, audience segmentation, and goal tracking to identify patterns in user behaviour. Built confidence in using data to inform optimisation decisions and improve digital journeys.
Advanced Google Analytics — Google, 2019Learned how to analyse complex datasets, create custom reports and dashboards, and apply insights to improve marketing and user experience performance.
Google Analytics for Beginners — Google, 2019Learned how to set up analytics tracking, interpret standard reports, and understand key metrics such as users, sessions, and conversions. Developed the ability to use data to evaluate website performance and user behaviour.
Testimonials
Here what people have to say
Francis
Head of Design at Global
“Alex brought a unique blend of creativity, precision, and leadership to the team. Over the years, I’ve worked with many designers, but few have matched his level of proactive thinking, collaborative energy, and ability to raise the bar for the entire department. He’s been an invaluable part of our design evolution.”
Caz
UX/ UI Designer at Global
“Working alongside Alex has been a masterclass in design thinking. His deep knowledge of UX principles and Figma workflows helped me grow in both confidence and capability. He’s been a generous mentor, always ready to share insights and challenge me to think more strategically about my work.”
Stefan
Senior Developer at Global
“Collaborating with Alex has been a seamless experience. His UX designs are not only visually polished but thoughtfully structured, making implementation straightforward and efficient. Alex’s clear communication and deep user empathy consistently elevated the final product."
Kiera
Partnerships Delivery Account Manager at Global
“Alex is a game-changer. As a Senior UX Designer, Alex consistently delivered intuitive, user-focused solutions that helped our partnerships run smoothly and exceed expectations. His ability to bridge business goals with design clarity made them an invaluable part of every project.”
Louise
Resource Manager at Global
“So many people have made this happen, but I’m extra proud of those in the Commercial Design team who have designed and built the new Global’s Make Some Noise website https://lnkd.in/eXXNPic4”
David
Vice President at Precision for Medicine
“Thank you for all the hard work, this company has changed for the better with you in the design team!”
Sam
Frontend Developer at Fanvue
“Alex has been consistently responsive and helpful. He has been happy to work collaboratively every step of the way, giving and taking feedback productively, leading to a great end product.”
Will
Founder & CEO at Fanvue
“Want to say man that the work ethic isn't going unnoticed at all 🤝”
Alex Waters.
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
me@alexwaters.co.uk
Site designed and built by Alex Waters
©2026
AW.
About Me
My name is Alex Waters and I’m passionate about improving the lives of others through design.I'm constantly learning new things everyday and love meeting people who are motivated and unafraid of sharing their ideas with the world.
Experienced UX/ UI Designer with a demonstrated history of working in the financial services industry. Skilled in Adobe Photoshop, Sketch, User Experience Design, Presentations, and Video Editing. Strong arts and design professional with a Bachelor of Science with Honours in Computer Science from the University of Winchester.
Behind the pixels
Finally, meet the man behind the pixels – a quick peek into my world.
I was born and raised in London, surrounded by culture, language, and creativity. Staying here has only deepened my love for diversity and shaped how I see the world.
That curiosity for people and connection is what led me to design. For over 9 years, I’ve been creating user experiences and interfaces that aim to be simple, thoughtful, and human. Design, for me, isn’t just about aesthetics, it’s about understanding people and making their lives a little easier.
Creativity has always been my anchor, first through drawing, now through design and it’s how I make sense of things.
Outside of work, I find balance in cycling, joy in discovering hidden food spots, and patience in training my dog. I’m also inspired by woodworking, exploring new places, and conversations that leave you with new perspectives.
At the heart of it all, I’m driven by curiosity, creativity, and connection in work and in life.
Education
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Figma Masterclass — Class Central, 2026Learned advanced Figma workflows, component architecture, prototyping, and best practices for designing at scale, enabling faster iteration and stronger collaboration with developers.
Google Analytics 4 — Class Central, 2025Learned GA4’s event-based data model, cross-platform measurement, and modern analytics strategies focused on user journeys, attribution, and privacy-first tracking.
Explore Design Features in Figma — Class Central, 2025Learned how to use advanced Figma features such as auto layout, components, and prototyping tools to improve efficiency, collaboration, and consistency across design work.
Create Your Design System in Figma — Class Central, 2023Learned how to build and maintain scalable design systems, including reusable components, variants, and documentation to support consistent design across teams and products.
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Google Analytics Power Users — Google, 2020Learned advanced reporting techniques, audience segmentation, and goal tracking to identify patterns in user behaviour. Built confidence in using data to inform optimisation decisions and improve digital journeys.
Advanced Google Analytics — Google, 2019Learned how to analyse complex datasets, create custom reports and dashboards, and apply insights to improve marketing and user experience performance.
Google Analytics for Beginners — Google, 2019Learned how to set up analytics tracking, interpret standard reports, and understand key metrics such as users, sessions, and conversions. Developed the ability to use data to evaluate website performance and user behaviour.
Testimonials
Here what people have to say
Francis
Head of Design at Global
“Alex brought a unique blend of creativity, precision, and leadership to the team. Over the years, I’ve worked with many designers, but few have matched his level of proactive thinking, collaborative energy, and ability to raise the bar for the entire department. He’s been an invaluable part of our design evolution.”
Caz
UX/ UI Designer at Global
“Working alongside Alex has been a masterclass in design thinking. His deep knowledge of UX principles and Figma workflows helped me grow in both confidence and capability. He’s been a generous mentor, always ready to share insights and challenge me to think more strategically about my work.”
Stefan
Senior Developer at Global
“Collaborating with Alex has been a seamless experience. His UX designs are not only visually polished but thoughtfully structured, making implementation straightforward and efficient. Alex’s clear communication and deep user empathy consistently elevated the final product."
Kiera
Partnerships Delivery Account Manager at Global
“Alex is a game-changer. As a Senior UX Designer, Alex consistently delivered intuitive, user-focused solutions that helped our partnerships run smoothly and exceed expectations. His ability to bridge business goals with design clarity made them an invaluable part of every project.”
Louise
Resource Manager at Global
“So many people have made this happen, but I’m extra proud of those in the Commercial Design team who have designed and built the new Global’s Make Some Noise website https://lnkd.in/eXXNPic4”
David
Vice President at Precision for Medicine
“Thank you for all the hard work, this company has changed for the better with you in the design team!”
Sam
Frontend Developer at Fanvue
“Alex has been consistently responsive and helpful. He has been happy to work collaboratively every step of the way, giving and taking feedback productively, leading to a great end product.”
Will
Founder & CEO at Fanvue
“Want to say man that the work ethic isn't going unnoticed at all 🤝”
Alex Waters.
Site designed and built by Alex Waters
©2026
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
me@alexwaters.co.uk
AW.
About Me
My name is Alex Waters and I’m passionate about improving the lives of others through design.I'm constantly learning new things everyday and love meeting people who are motivated and unafraid of sharing their ideas with the world.
Experienced UX/ UI Designer with a demonstrated history of working in the financial services industry. Skilled in Adobe Photoshop, Sketch, User Experience Design, Presentations, and Video Editing. Strong arts and design professional with a Bachelor of Science with Honours in Computer Science from the University of Winchester.
Behind the pixels
Finally, meet the man behind the pixels – a quick peek into my world.
I was born and raised in London, surrounded by culture, language, and creativity. Staying here has only deepened my love for diversity and shaped how I see the world.
That curiosity for people and connection is what led me to design. For over 9 years, I’ve been creating user experiences and interfaces that aim to be simple, thoughtful, and human. Design, for me, isn’t just about aesthetics, it’s about understanding people and making their lives a little easier.
Creativity has always been my anchor, first through drawing, now through design and it’s how I make sense of things.
Outside of work, I find balance in cycling, joy in discovering hidden food spots, and patience in training my dog. I’m also inspired by woodworking, exploring new places, and conversations that leave you with new perspectives.
At the heart of it all, I’m driven by curiosity, creativity, and connection in work and in life.
Education
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Figma Masterclass — Class Central, 2026Learned advanced Figma workflows, component architecture, prototyping, and best practices for designing at scale, enabling faster iteration and stronger collaboration with developers.
Google Analytics 4 — Class Central, 2025Learned GA4’s event-based data model, cross-platform measurement, and modern analytics strategies focused on user journeys, attribution, and privacy-first tracking.
Explore Design Features in Figma — Class Central, 2025Learned how to use advanced Figma features such as auto layout, components, and prototyping tools to improve efficiency, collaboration, and consistency across design work.
Create Your Design System in Figma — Class Central, 2023Learned how to build and maintain scalable design systems, including reusable components, variants, and documentation to support consistent design across teams and products.
Computer Science (Hons) — University of Winchester, 2021Learned core principles of software development, algorithms, and data structures, alongside problem-solving and analytical thinking. Gained an understanding of how systems are built and maintained, supporting a technically informed approach to UX, UI, and digital product design.
Google Analytics Power Users — Google, 2020Learned advanced reporting techniques, audience segmentation, and goal tracking to identify patterns in user behaviour. Built confidence in using data to inform optimisation decisions and improve digital journeys.
Advanced Google Analytics — Google, 2019Learned how to analyse complex datasets, create custom reports and dashboards, and apply insights to improve marketing and user experience performance.
Google Analytics for Beginners — Google, 2019Learned how to set up analytics tracking, interpret standard reports, and understand key metrics such as users, sessions, and conversions. Developed the ability to use data to evaluate website performance and user behaviour.
Testimonials
Here what people have to say
Francis
Head of Design at Global
“Alex brought a unique blend of creativity, precision, and leadership to the team. Over the years, I’ve worked with many designers, but few have matched his level of proactive thinking, collaborative energy, and ability to raise the bar for the entire department. He’s been an invaluable part of our design evolution.”
Caz
UX/ UI Designer at Global
“Working alongside Alex has been a masterclass in design thinking. His deep knowledge of UX principles and Figma workflows helped me grow in both confidence and capability. He’s been a generous mentor, always ready to share insights and challenge me to think more strategically about my work.”
Stefan
Senior Developer at Global
“Collaborating with Alex has been a seamless experience. His UX designs are not only visually polished but thoughtfully structured, making implementation straightforward and efficient. Alex’s clear communication and deep user empathy consistently elevated the final product."
Kiera
Partnerships Delivery Account Manager at Global
“Alex is a game-changer. As a Senior UX Designer, Alex consistently delivered intuitive, user-focused solutions that helped our partnerships run smoothly and exceed expectations. His ability to bridge business goals with design clarity made them an invaluable part of every project.”
Louise
Resource Manager at Global
“So many people have made this happen, but I’m extra proud of those in the Commercial Design team who have designed and built the new Global’s Make Some Noise website https://lnkd.in/eXXNPic4”
David
Vice President at Precision for Medicine
“Thank you for all the hard work, this company has changed for the better with you in the design team!”
Sam
Frontend Developer at Fanvue
“Alex has been consistently responsive and helpful. He has been happy to work collaboratively every step of the way, giving and taking feedback productively, leading to a great end product.”
Will
Founder & CEO at Fanvue
“Want to say man that the work ethic isn't going unnoticed at all 🤝”
Alex Waters.
Site designed and built by Alex Waters
©2026
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
me@alexwaters.co.uk