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Driving Change through Insight, Innovation, and Integrity since 2016
Driving Change through Insight, Innovation, and Integrity since 2016
Driving Change through Insight, Innovation, and Integrity since 2016

Since 2016, I have taken a proactive approach to developing my UX/UI design career, focusing on creating bold and impactful user journeys that enhance customer and client experiences. My expertise spans B2B and B2C platforms, mobile native apps, and responsive web design, delivering solutions that are both visually striking and highly functional.Committed to continuous learning, I prioritise user research and foster collaborative environments that inspire innovation. Driven by a passion for design and creative problem-solving, I am dedicated to using my skills to address complex challenges and make a meaningful, lasting impact.

Since 2016, I have taken a proactive approach to developing my UX/UI design career, focusing on creating bold and impactful user journeys that enhance customer and client experiences. My expertise spans B2B and B2C platforms, mobile native apps, and responsive web design, delivering solutions that are both visually striking and highly functional.Committed to continuous learning, I prioritise user research and foster collaborative environments that inspire innovation. Driven by a passion for design and creative problem-solving, I am dedicated to using my skills to address complex challenges and make a meaningful, lasting impact.

Since 2016, I have taken a proactive approach to developing my UX/UI design career, focusing on creating bold and impactful user journeys that enhance customer and client experiences. My expertise spans B2B and B2C platforms, mobile native apps, and responsive web design, delivering solutions that are both visually striking and highly functional.Committed to continuous learning, I prioritise user research and foster collaborative environments that inspire innovation. Driven by a passion for design and creative problem-solving, I am dedicated to using my skills to address complex challenges and make a meaningful, lasting impact.

Tools which I use on a daily basis.

Tools which I use on a daily basis.

Tools which I use on a daily basis.

  • Spline

    Place to design and collaborate in 3D

  • Spline

    Place to design and collaborate in 3D

  • Spline

    Place to design and collaborate in 3D

  • Spline

    Place to design and collaborate in 3D

  • Figma

    Design tool for creating and collaborating

  • Framer

    Framer is where teams design and publish stunning sites.

  • Relume

    Access the world’s largest library of Figma

  • Webflow

    Take control of HTML, CSS, and JavaScript in a visual canvas.

  • Hotjar

    Behaviour analytical tool to track users

  • Fireflies AI

    AI Notetaker for Meetings

  • Fireflies AI

    AI Notetaker for Meetings

  • Fireflies AI

    AI Notetaker for Meetings

WORK

WORK

What I’ve been up to

What I’ve been up to

Wiltons IFC

Transforming Wiltons Group’s online presence with a mobile-first, responsive design that enhances user experience, boosts SEO, and drives business growth.

Increased Mobile Traffic

Boosted Organic Search Rankings

Improved User Engagement

View Project

Wiltons IFC

Transforming Wiltons Group’s online presence with a mobile-first, responsive design that enhances user experience, boosts SEO, and drives business growth.

Increased Mobile Traffic

Boosted Organic Search Rankings

Improved User Engagement

View Project

Wiltons IFC

Transforming Wiltons Group’s online presence with a mobile-first, responsive design that enhances user experience, boosts SEO, and drives business growth.

Increased Mobile Traffic

Boosted Organic Search Rankings

Improved User Engagement

View Project

Wiltons IFC

Transforming Wiltons Group’s online presence with a mobile-first, responsive design that enhances user experience, boosts SEO, and drives business growth.

Increased Mobile Traffic

Boosted Organic Search Rankings

Improved User Engagement

View Project

Fanvue Design System

Unveiling Fanvue's next-gen design system, this comprehensive exploration delves into the visual and functional innovations powering the platform.

Consistency Across Platforms

Efficiency and Scalability

Improved Collaboration

View Project

Fanvue Design System

Unveiling Fanvue's next-gen design system, this comprehensive exploration delves into the visual and functional innovations powering the platform.

Consistency Across Platforms

Efficiency and Scalability

Improved Collaboration

View Project

Fanvue Design System

Unveiling Fanvue's next-gen design system, this comprehensive exploration delves into the visual and functional innovations powering the platform.

Consistency Across Platforms

Efficiency and Scalability

Improved Collaboration

View Project

Fanvue Design System

Unveiling Fanvue's next-gen design system, this comprehensive exploration delves into the visual and functional innovations powering the platform.

Consistency Across Platforms

Efficiency and Scalability

Improved Collaboration

View Project

Ai Calls & Messages

Experience AI-powered voice calls on Fanvue.com—offering creators a dynamic way to engage with fans in real-time. Build deeper connections, share exclusive content, and elevate your fan relationships effortlessly with innovative AI technology.

Personalised Communication

Enhanced User Engagement

Efficient Support and Feedback Gathering

View Project

Ai Calls & Messages

Experience AI-powered voice calls on Fanvue.com—offering creators a dynamic way to engage with fans in real-time. Build deeper connections, share exclusive content, and elevate your fan relationships effortlessly with innovative AI technology.

Personalised Communication

Enhanced User Engagement

Efficient Support and Feedback Gathering

View Project

Ai Calls & Messages

Experience AI-powered voice calls on Fanvue.com—offering creators a dynamic way to engage with fans in real-time. Build deeper connections, share exclusive content, and elevate your fan relationships effortlessly with innovative AI technology.

Personalised Communication

Enhanced User Engagement

Efficient Support and Feedback Gathering

View Project

Ai Calls & Messages

Experience AI-powered voice calls on Fanvue.com—offering creators a dynamic way to engage with fans in real-time. Build deeper connections, share exclusive content, and elevate your fan relationships effortlessly with innovative AI technology.

Personalised Communication

Enhanced User Engagement

Efficient Support and Feedback Gathering

View Project

Digital Move

Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.

Innovative Design Solutions

Data-Driven Decisions

Continuous Learning and Adaptation

View Project

Digital Move

Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.

Innovative Design Solutions

Data-Driven Decisions

Continuous Learning and Adaptation

View Project

Digital Move

Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.

Innovative Design Solutions

Data-Driven Decisions

Continuous Learning and Adaptation

View Project

Digital Move

Seamlessly Transitioning Your Business into the Digital Age with Innovative Solutions and Expert Guidance.

Innovative Design Solutions

Data-Driven Decisions

Continuous Learning and Adaptation

View Project

Quote & Buy

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Instant Pricing Estimates

User-Friendly Interface

Secure Transactions

View Project

Quote & Buy

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Instant Pricing Estimates

User-Friendly Interface

Secure Transactions

View Project

Quote & Buy

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Instant Pricing Estimates

User-Friendly Interface

Secure Transactions

View Project

Quote & Buy

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Instant Pricing Estimates

User-Friendly Interface

Secure Transactions

View Project

Testimonial

Testimonial

Testimonial

Hear What Others Have to Say

Hear What Others Have to Say

Hear What Others Have to Say

  • Want to say man that the work ethic isn't going unnoticed at all 🤝

    Will

    Founder & CEO at Fanvue)

  • Alex has been consistently responsive and helpful. He has been happy to work collaboratively every step of the way, giving and taking feedback productively, leading to a great end product.

    Sam

    Frontend Developer at Fanvue

  • Thank you for all the hard work, this company has changed for the better with you in the design team!

    David

    Vice President at Precision for Medicine

Process

Process

Process

Designs for seamless experiences

Designs for seamless experiences

Designs for seamless experiences

Empathy

Empathy is key to great user experiences. Products should be enjoyable, not just functional.

Define

The defining stage is refining insights into a research plan, outlining key questions and methods. Setting participant criteria is crucial to ensure relevant findings.

Develop

The ideation stage is when the team comes together, moving from understanding the problem to creating a solution. It’s a good moment to check in with team members and stakeholders, as things may have changed during research. Make sure everyone is aligned before starting ideation.

Deliver

Creating prototypes from top ideas and use personas and journey maps to ensure user needs are met. Tools like Figma enable high-fidelity prototypes, but pencil and paper are still useful for mockups.

Common Queries Answered

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What is your design process?

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What tools and software do you use for UX design?

What tools and software do you use for UX design?

What tools and software do you use for UX design?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

How do you measure the success of your UX designs?

How do you measure the success of your UX designs?

How do you measure the success of your UX designs?

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Alex Waters - Senior UX/UI Designer

Let’s Build Something Beautiful Together

2024. Designed by Alex Waters

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Goran Babarogic

Let’s Build Something Beautiful Together

2024. Designed by Alex Waters

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Goran Babarogic

Let’s Build Something Beautiful Together

2024. Designed by Alex Waters

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Alex Waters - Senior UX/UI Designer

Let’s Build Something Beautiful Together

2024. Designed by Alex Waters