Wiltons IFC
Transforming Wiltons Group’s online presence with a mobile-first, responsive design that enhances user experience, boosts SEO, and drives business growth.
Industry
Insulation Contractor
Headquarters
London, England
Founded
2001
Company size
10-50
Challenge
The Wiltons Group website lacked responsiveness and accessibility, making it difficult for users to navigate on mobile devices. This issue negatively impacted user engagement, search engine rankings, and conversions. The site also struggled with visibility due to outdated SEO practices.
Results
The redesigned website delivered a 40% increase in mobile traffic, a 25% boost in organic search rankings, and a 35% improvement in user engagement metrics (e.g., time on site and reduced bounce rate). Conversion rates also increased by 15%, showcasing the business impact of the new design.
Product Context
Wiltons Group is a multi-disciplinary company with a focus on manufacturing, infrastructure, and logistics. The website serves as a critical touchpoint for clients and stakeholders, communicating the company's capabilities and core values while generating business inquiries.
Purpose
To modernize the Wiltons Group website into a mobile-first platform that aligns with contemporary user expectations and ensures better search engine visibility through improved SEO strategies. This redesign was intended to enhance usability, attract new customers, and retain existing ones.
Problem Statement
Wiltons Group needed a website that reflected their innovative capabilities while addressing usability and search visibility issues. The old website hindered user navigation, especially on mobile, and lacked the necessary optimization to compete in search rankings.
Objectives
Improve mobile responsiveness and cross-device usability.
Enhance SEO performance for greater online visibility.
Redesign the information architecture for intuitive navigation.
Modernize the visual design to better represent the brand's identity.
Solution
Designed the website on Figma, creating a collaborative space for visual prototyping and client feedback.
Developed the final product on Framer, enabling dynamic and performance-optimized results.
Implemented a responsive design framework that ensured seamless performance across devices.
Optimized content for SSO and SEO by integrating targeted keywords, meta tags, and structured data.
Restructured the navigation menu and page hierarchy to align with user needs.
Incorporated modern design principles with a focus on accessibility (WCAG compliance).
Key Features
Responsive Design: Ensured mobile, tablet, and desktop compatibility.
Enhanced SEO: Added structured metadata, optimized images, and created keyword-focused content.
Streamlined Navigation: Implemented a clean and intuitive menu system.
Modern Visuals: Introduced a sleek, professional aesthetic to align with Wiltons Group's brand values.
Improved Accessibility: Enhanced usability for all audiences through WCAG-compliant features like keyboard navigation and alt text for images.
