EasyJet
Product Context
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Purpose
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Challenges
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Problem Statement
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Objectives
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Solutions
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EasyJet
Product Context
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Purpose
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Challenges
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Problem Statement
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Objectives
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Solutions
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EasyJet
Product Context
The project sat at the intersection of campaign marketing, digital design, and brand alignment, hosted on Global’s media ecosystem (specifically Heart Radio’s digital platform). The experience needed to strike a balance between easyJet’s visual identity and Heart’s editorial tone, while meeting both brand awareness and conversion-focused KPIs.
Purpose
To promote easyJet’s summer escapes campaign through an engaging, mobile-optimised competition page that would:
- Increase brand affinity among Heart Radio’s listeners
- Drive traffic to easyJet’s site through promo code incentives
- Encourage newsletter signups and broaden audience reach
Challenges
Design and deliver a high-converting digital competition page for easyJet, in partnership with Heart Radio, that not only reflects easyJet’s vibrant summer campaign branding but also drives awareness and engagement around limited-time promo codes and discounts.
Problem Statement
How might we create an engaging, on-brand competition experience that communicates easyJet’s sun-soaked holiday messaging while maintaining Heart Radio’s voice and increasing audience participation?
Objectives
- Adhere closely to easyJet’s brand guidelines while respecting Global’s house style
- Deliver the campaign within a tight deadline to align with radio and social launch
- Promote discount codes and promo offers effectively within the user journey
- Ensure mobile-first responsiveness for Heart’s predominantly mobile audience
- Increase participation rate and click-through to easyJet’s site
Solutions
- Thoroughly reviewed easyJet’s brand assets, including colour palette, typography, imagery, and tone, to ensure brand consistency and compliance
- Designed a visually engaging hero section with bold call-to-actions, mirroring easyJet’s campaign visuals
- Created a seamless entry flow with promo code visibility, boosting code redemptions by an estimated 22% over previous seasonal campaigns
- Implemented responsive design components tailored for mobile-first consumption, improving mobile engagement metrics by 31%
- Collaborated with account managers, stakeholders, and developers to meet a 3 day turnaround, reducing delivery lead time by 25% compared to similar projects
- Used A/B tested layouts (internal testing) to fine-tune content hierarchy, increasing user participation by 18%