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The existing site, while functional, felt dated, text-heavy, and uninspiring. Lacking the visual energy and emotional warmth needed to reflect the incredible causes it supports. My task was to reimagine the site from the ground up: modernising the brand’s digital presence, injecting vibrancy and personality, and ultimately encouraging users not just to browse or enter competitions, but to feel emotionally compelled to donate.","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"271e1509-e4e4-465e-aa90-b912882b4c98"},{"id":"b0cf20c3-7681-4357-aba6-04f7b7a982f1","value":"Make Some Noise is Global’s official charity, supporting small UK charities that help disadvantaged people in local communities.","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"9521c2ae-aead-4fb7-8499-d70b572b82d3"},{"id":"9b079276-872d-48f9-ad07-8c0bb4fd0676","value":"Global","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"869d72a4-08e4-4494-9a8a-f861f225e2e0"},{"id":"a2db2142-0254-4210-8474-bf20d7a68883","value":"Senior UX/ UI Designer","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"8e8a75ed-fc76-460c-82b3-dc88b3100dc5"},{"id":"90734e45-67c1-4bbf-8d04-bdf0537be9a8","value":"2 Designers, 3 Developers and 1PM","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"e5df17a1-058a-4364-b0c8-618ac77ab128"},{"id":"e1d84ea2-f227-445e-bd7d-53b13fc3817a","value":"July 2025 - September 2025","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"5ab6d556-7807-425b-a0d1-cbdb5c4c56e3"},{"id":"8bf812f6-f62a-4651-a1f0-a11d12e734b5","value":"Senior Developer at Global","itemId":"72de8052-2858-4a96-bfb0-d5cb2b578b1f","fieldSchemaId":"82192c93-ccad-4e39-8b69-c644b89527d5"},{"id":"e84af23e-5fdb-4d40-887e-5278b573f127","value":"“Collaborating with Alex has been a seamless experience. 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The redesign needed to create a stronger emotional connection by bringing the stories, impact, and purpose of the charity to the forefront, while maintaining the optimism and energy that make the brand so distinctive.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Another key objective was to modernise the overall experience through a more vibrant visual identity, improved content hierarchy, and a simpler user journey. By reducing cognitive overload and making donations feel more accessible and meaningful, the aim was to encourage users to move naturally from awareness to action. 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A key challenge was reframing Make Some Noise as a charity-first platform, while still preserving the excitement and accessibility that competitions bring. The experience needed to feel purpose-led without becoming overly serious or transactional.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outdated and text-heavy experience\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The previous visual identity lacked energy and warmth, relying heavily on dense copy and static layouts. 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The new site shifted the focus from simply entering competitions to understanding why donations matter, using storytelling, motion, and bold visuals to create a stronger emotional connection with users.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The refreshed visual identity brought warmth, confidence, and clarity to the brand, helping it feel more approachable and trustworthy across all touchpoints. 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Internal stakeholders responded positively to the clarity and flexibility of the new design system, which now better supports future campaigns, partnerships, and fundraising initiatives.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Overall, the project successfully repositioned Make Some Noise as a modern, emotionally resonant charity platform. 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